Will Pickering Studio

is a collaborative creative studio specialising in design, branding, and motion projects.

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Client ︎ ABTA
Agency ︎ Superthing
Location ︎ Canberra

ABTA | Fresh Faces Going Places

Australian Beauty Therapy Academy (ABTA) is a Canberra based RTO offering nationally accredited, internationally recognised training in makeup and beauty industries. With the largest competitor in the region deciding to close its ACT campus, there was an opportunity to take market share in the region.

We were engaged to develop a new growth and sales strategy. We started with a full marketing audit and strategy, developed a new sales lead management process, rebuilt the website, developed digital campaigns, media, social media and ATL regional TV.

© Will Pickering 2024