Will Pickering Studio

is a collaborative creative studio specialising in design, branding, and motion projects.

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Client ︎ Blu
Agency ︎ The Corner
Location ︎ London

Blu | Just you and Blu

The new BLU Max E-cig with ‘Responsive Draw’ indicates to the consumer using triangle lights how much draw they are inhaling much like a traditional cigarette. A campaign showcasing this new technology was created using radiating blue triangles to give a sense of breath and intimacy. Plans for immersive installations where blue triangles interacted with consumers were made to enhance this message.


© Will Pickering 2024