Client ︎ Blu
Agency ︎ The Corner
Location ︎ London
Blu | Just you and Blu
The new BLU Max E-cig with ‘Responsive Draw’ indicates to the consumer using triangle lights how much draw they are inhaling much like a traditional cigarette. A campaign showcasing this new technology was created using radiating blue triangles to give a sense of breath and intimacy. Plans for immersive installations where blue triangles interacted with consumers were made to enhance this message.
Agency ︎ The Corner
Location ︎ London
Blu | Just you and Blu
The new BLU Max E-cig with ‘Responsive Draw’ indicates to the consumer using triangle lights how much draw they are inhaling much like a traditional cigarette. A campaign showcasing this new technology was created using radiating blue triangles to give a sense of breath and intimacy. Plans for immersive installations where blue triangles interacted with consumers were made to enhance this message.
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