Will Pickering Studio

is a collaborative creative studio specialising in design, branding, and motion projects.

 Design    Motion    About

Client ︎ Hoka One One + SportShoes
Location ︎ London

Hoka | Time to Fly

We tapped into the world of night running to create this promotional event for the new ‘Hoka - Fly at night’ range of running shoes. Giant silhouettes of runners dashed across a range of global cityscapes. The new night running shoes were heroed against night skys. Runners were asked to join the club of those who run before dawn or after dusk. “It’s your time to fly.”

© Will Pickering 2024