Client ︎ Hoka One One + SportShoes
Location ︎ London
Hoka | Time to Fly
We tapped into the world of night running to create this promotional event for the new ‘Hoka - Fly at night’ range of running shoes. Giant silhouettes of runners dashed across a range of global cityscapes. The new night running shoes were heroed against night skys. Runners were asked to join the club of those who run before dawn or after dusk. “It’s your time to fly.”
Location ︎ London
Hoka | Time to Fly
We tapped into the world of night running to create this promotional event for the new ‘Hoka - Fly at night’ range of running shoes. Giant silhouettes of runners dashed across a range of global cityscapes. The new night running shoes were heroed against night skys. Runners were asked to join the club of those who run before dawn or after dusk. “It’s your time to fly.”
