Client ︎ Newcastle Knights
Agency ︎ Superthing
Location ︎ Newcastle
We were approached by the Newcastle Knights NRL team to create their 2021 seasonal campaign off the back of a challenging year impacted by the global pandemic. Our goals were to retain an existing support base, increase membership, game attendance and website traffic.
Our strategy for the ‘Come Out Charging’ campaign was based on identifying the need to connect with younger cohorts of fans and families. Our campaign considered all touchpoints - messaging, content and media.
