Agency ︎ Principals
Location ︎ Auckland
Awards ︎ Gold Award – Transform Diamond Awards

Poronui
Part of Something Bigger

Poronui is a secluded luxury sporting lodge, sustainable working farm and forestry station in back-country Taharua Valley, Taupō. One of the few luxury lodges in Aotearoa with a Māori name, our strategy aimed to deeply embed the brand in the cultural heritage and significance of its name. ‘Poro’ means ‘part of’, and ‘nui’ translates to ‘the biggest part, great, abundant, important’. The Poronui name reflects its location as the largest part of the Taharua Valley, its relationship with the wider community, and its commitment to kaitiakitanga of the property and resources.