Will Pickering Studio

is a collaborative creative studio specialising in design, branding, and motion projects.

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Client ︎ Reload Pictures
Agency ︎ SmithMade
Location ︎ Auckland

I developed a kinetic typography series inline with SmithMade’s new branding for ‘Reload Pictures’. The idea was to mimic the reloading of a gun barrel to give the sense of restocking film/images. This bespoke typographic approach established the energetic feel of the new Reload Pictures branding. 

© Will Pickering 2024