Will Pickering Studio

is a collaborative creative studio specialising in design, branding, and motion projects.

 Design    Motion    About

Client ︎ Sky
Agency ︎ Brothers & Sisters
Location ︎ London

Sky Q | High Definition

Our simple execution helped a simple message become ultra clear. We created an ultra high definition CGI extreme close-up of a football boot kicking a football. Tiny, normally unscene details such as dirt, moisture, and flying grass helped the viewer immediately understand the superior image quality of the new ‘SkyQ’ streaming device. A multipanel projection screen animation was also created for the Sky TV offices.

© Will Pickering 2024