Will Pickering Studio

is a collaborative creative studio specialising in design, branding, and motion projects.

 Design    Motion    About

Client ︎ TimeTo
Agency ︎ Lucky Generals
Location ︎ London
Creative ︎ George Allen + Lizze Moore

Sexual harassment is a real and prevalent issue in the UK advertising industry, and it's timeTo put an end to it. Developed on behalf of timeTo; an industry task force set up to report on and combat sexual harassment, we challenge the industry to ask at what point  'banter' crosses into sexual harassment:

'Where do you draw the line?'

Following a successful launch, we delivered another burst of the campaign ahead of the industry’s Cannes Lions festival and most recently, for the Christmas party season where alcohol and celebrations can be catalysts for inappropriate behaviour.

© Will Pickering 2024