Client ︎ Pip.
Agency ︎ SmithMade
Location ︎ Auckland
Pip. is an intellectual property business formally known as Potter IP. The goal was to develop a new brand that taps into the idea of artificial intelligence and machine learning while feeling human and approachable. I was tasked to develop a series of motion titles that introduced the tone of the new brand and brand message "at the heart of the idea".
